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    March 09

    腾讯网的新标识涉嫌抄袭

          众所周知，腾讯网(QQ.com)在2005年12月31日，宣布正式启用全新的品牌标识，以绿、黄、红三色轨迹环绕的小企鹅标识替代了过去的QQ企鹅图案。全新的标识的确给人于耳目一新的感觉，但是最近笔者发现，它和国外的一家网站的LOGO非常相似！这是一家加拿大的从事体育方面的会员服务网站，看看它的网站版权注明

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        从它的注册时间来看，是在2004年注册的，显然，网站的注册是在腾讯网的新标识启用之前的。www. skitennisgolf.com  如网民有意，可以登录一下这个网站，它的网站LOGO是不是非常象腾讯网(QQ.com)的新标识，也许，读者会说了，就算是象也不代表什么呀，也谈不上抄袭吧。我起初也是这么认为的，很多时候，设计师们也会存在“英雄所见略同”的情况。但当我发现，我的一个国外LOGO素材库中，早就有这么一个LOGO了，这就让人不得不怀疑腾讯网的设计师抑或是腾讯网请的广告公司的设计师，在设计腾讯网的新标识之前，是否也看到了这样的一个网站LOGO。但我们知道，设计师们在做设计的时候借鉴一些设计技法和思路是可以的，但不能完全的GJM，
     
     

    skitennisgolf.com

    设计库素材


    腾讯网新标识

        我们只要认真地对这两个网站的ＬＯＧＯ进行对比，就不难发现：腾讯网的新标识完全“套用”了这家网站的ＬＯＧＯ设计，连颜色也非常的接近，skitennisgolf.com的三个小标是顺时针旋转，而腾讯网的是逆时针旋转，并只是在中间加了一个腾讯网的ＩＭ-QQ的轮廓，呵呵，这样就成了它们新的标识。这就象，拿人家的XO的瓶子，里面装点米酒，就成了自己的XO了。可能是这家国外网站名气不大的原因吧，人们并不一定知道有这么一家公司，可以说是低风险的，不然，欲做网络门户老大的QQ也不会这样胆大胆大妄为吧，毕竟谁都不愿意被说成是“漂亮的草包”。(自娱自乐)
     
     


    9:42 AM | Blog it

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